houston, tx - full-time
Our client is a B2B provider of pricing and energy market data for the energy commodities industry in Houston, Texas looking to hire a Web Content Specialist to compliment and work alongside the Marketing team. Responsible for the prompt updating of time-sensitive items on a Commercial website, be it content, text, graphics, multimedia, Marketo forms, calls-to-action, newsfeeds, and other website tie-ins to deliver the industry’s best online experience, and developing processes for others to update the website.
In this role, you will:
Be self-motivated and radiate a can-do positive energy, capable to deliver marketing content that builds the brand and explicitly produce high quality sales leads
Work closely with the Head of Marketing Content to implement digital journeys, engagement, sales lead capture, progressive profiling, etc
Work closely with the Marketing Automation Specialist on the co-existence of the CMS to the Marketing Automation platform, particularly at the landing page/microsite level
Develop extensive web personalization, web tagging and web A/B testing, optimizing existing and new technologies, such as Chatbots and Video
Identify and implement opportunities for improving search engine optimization, minimizing clicks, and customizing online scenarios/micro-sites for sector-specific buyer personas
Work with in-house and external technology partners to upgrade systems, techniques and overall website effectiveness
Work extensively with Sector Heads to improve the content quality, content testing and tracking
NOTE: Please provide online Samples of Web Content and Websites you have worked with when submitting resume.
Interested? To be considered, here’s what you’ll need:
Bachelor’s degree in related field
Advanced website administration skills from a fast-paced, information business
Thrive on maintaining a visually superior website design across all browsers and mobile environments
Have delivered programs to extensively implement aggressive progressive profiling, while integrating this with content that further pulls the reader into engagement with our sales funnel
To proactively engage internal thought leaders to ensure that the text and graphics on the website reflect the commercial value proposition in a compelling and easy-to-understand manner
To think creatively how systems and workflows can eliminate time-consuming, repetitive tasks and improve website maintenance worldwide
Experience in Netsuite and Marketo is a plus
Local Houston, Texas candidates will be given first consideration.
No H1B or sponsorships
Benefits available
We want to meet you!
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Disclaimer:
The preceding job description has been designed to indicate the general nature and level of work performed. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.